With the new trend of "unctuous juice", how can beverage distributors seize business opportunities through THE 14TH CHINA (NANJING) INTERNATIONAL WINE & FOOD FAIR?
2024-06-18
作者：编辑
2024 can be said to be a year of white-hot competition in the beverage market, from foreign giants to small domestic regional brands, the desire for market share are unprecedentedly strong, and coincidentally choose to encode the potential track, in order to capture market share through continuous improvement of the product matrix.
It is worth noting that this year, in addition to the "hot hot" unsweetened tea track, "double grapefruit juice" as a representative, with the "unctuous" attribute of the juice track is attracting strong market Attention, Wahaha, unified, good water, Wanglaoji, Dayao, Portugal mouth and many other well-known brands are aimed at or layout of this track.
Why can "unctuous juice" kill this year? What is the charm of this track?
Meals + Drinks: "Unwinding" at the right time
"Relieve fatigue juice" heat may be related to the heavy flavors of food and beverage to show the strong consumer power.
Since last year, Zibo barbecue, Tianshui spicy hot and other local specialties drive domestic heavy-flavored catering track heat continues to rise, in the consumer to enjoy the tongue on the "hot and spicy rolling hot", its "heavy spice, heavy salt, heavy oil," and other characteristics for the "Relieve fatigue juice" as a beverage category to create consumption opportunities.
In addition, the catering channel is one of the important channels for beverages, and at a time when the industry's inventory is generally high, the channel marketing power of "unctuous juice" in the catering consumption scenario is undoubtedly deeply attracting major beverage brands.
In addition, the "non-greasy juice" itself has the property of meal accompaniment and help eliminate oil and greasy health cognition has further shaped the category's broad market prospects.
To specialize in "double grapefruit juice" "Pomelo Valley" Song Pomelo juice, for example, its birth in 2021, the second year of annual sales of nearly 400 million yuan, last year its sales have grown to nearly 600 million yuan.
It is understood that many well-known beverage brands have further developed the catering channel, and continue to promote the nationalization process. Wanglaoji "pomelo full of points" and even exported to South Korea, to "relieve fatigue juice" category to expand its business in the global market.
Discover the potential track at THE 14TH CHINA (NANJING) INTERNATIONAL WINE & FOOD FAIR!
Since this track is full of business opportunities, can the majority of beverage distributors get a piece of the pie?
It is understood that on August 8-10, a wine and food industry high-quality event - THE 14TH CHINA (NANJING) INTERNATIONAL WINE & FOOD FAIR, will be held in Nanjing International Exhibition Center.
In THE 14TH CHINA (NANJING) INTERNATIONAL WINE & FOOD FAIR, with Double Pomelo Valley-Double Pomelo Juice, "Xiaogang's Love" Double Pomelo Juice, "Changguxiang" series of products, "Yihoyuan-Double Pomelo Juice Complex", "Changguxiang" series of products, and "Yihoyuan-Double Pomelo Juice Complex" series of products. Yihuoyuan-Double Pomelo Juice Complex Juice Drink, New Sunshine "Star Sunshine" Small Lime, Double Pomelo Juice, L'Orange "Junshang Yogo" 100% Kaman Orange Apple Complex Juice, Red Grapefruit Juice, etc. as the representative of many "Juice to relieve fatigue "products will make a wonderful appearance.
In addition, the popular unsweetened tea, coconut drink, NFC juice, new functional drinks and beverages in line with the current trend of healthy consumption will also gather on the show floor. This series of hot track products will undoubtedly provide beverage distributors with diversified product selection space and help them seize business opportunities in multiple hot tracks.
It is worth noting that, as an important information exchange platform for the food and beverage industry, THE 14TH CHINA (NANJING) INTERNATIONAL WINE & FOOD FAIR also prepares colorful forums, exchanges, matchmaking meetings and other activities for dealers, with a view to helping dealers to understand the industry winds, to better lay out the potential track, and to plan for the future.
At present, THE 14TH CHINA (NANJING) INTERNATIONAL WINE & FOOD FAIR professional audience pre-registration is in full swing, scan the QR code below to receive a free ticket valued at [50 RMB]. ↓↓↓↓↓↓
In addition, the organizer of the exhibition has also prepared exquisite gifts for professional visitors to the exhibition! August 8-10, let us meet together in THE 14TH CHINA (NANJING) INTERNATIONAL WINE & FOOD FAIR, the Nanjing International Exhibition Center will not see you there.