On August 8, CNWFF2024 The 14th China(Nanjing) International Wine &Food Fair was grandly opened at Nanjing International Exhibition Centre, and the exhibition period will last until August 10th.

As an important brand event in China's wine and food industry in 2024, the exhibition scale of this exhibition reaches 55,000 ㎡, and the organisation has attracted more than 1,000 high-quality enterprises from domestic and overseas in wine, food, dairy and beverage, packaging and mechanical equipment, etc. with 20,000+ products, and held a number of industry forums, award ceremonies, promotional meetings and other activities on the first day of the opening.

During the adjustment period of the wine and food industry, the exhibition was successfully opened with a full hall and presented the characteristics of strong popularity and effectiveness, which fully demonstrated the brand tension of Nanjing Sugar & Wine Fair and provided strong confidence and momentum for the development of the wine and food industry during the adjustment period.

Next, let's review the excitement on the first day of the fair!

01 The first day of the opening of the big names, guests gathered, and then show the charm of the industry brand event

The 14th China(Nanjing) International Wine &Food Fair, as a big brand exhibition in the wine and food industry, is guided by China Alcoholic Beverage Industry Association, China Alcohol Circulation Association, Jiangsu Provincial Department of Industry and Information Technology, Jiangsu Provincial Department of Commerce, Jiangsu Provincial Federation of Industry and Commerce, supported by Jiangsu Provincial Trade Union of Finance, Trade and Light Textile and Nanjing Municipal Bureau of Commerce, and organised by Jiangsu Provincial Alcoholic Beverage Industry Association, Gomez Aerobus Exhibitions Group of France, China Trade Science and Technology Group, Sino-French JV Gaubo SinoTech International Conference & Exhibition Group Ltd. and the strategic cooperation of Suqian Wine Industry Development Promotion Centre.

At the opening scene of the exhibition, the guests were gathered. Wu Ruilin, former Vice Governor of Jiangsu Province; Zhou Yi, Vice Mayor of Suqian Municipal People's Government; Bian Yibin, Grade II Inspector of Jiangsu Provincial Department of Commerce; Liu Yuan, Executive Vice President of China Alcohol Circulation Association; Liu Zhenguo, Deputy Secretary General of China Alcohol Association; Qin Shuyao, Secretary General of China Alcohol Circulation Association; Xie Bo, former Director of Culture, Literature and History Committee of Jiangsu Provincial Committee of the Chinese People's Political Consultative Conference; Chen Shai, former Secretary of Jiangsu Provincial Light Industry Office, Director of Jiangsu Province Light Industry Office, and consultant of Provincial Alcohol Association; Chang Ruping, former Grade II Inspector of Jiangsu Province Industry and Information Technology Office Chang Ruping, former second grade inspector of Jiangsu Provincial Department of Industry and Information Technology; Shen Jinquan, vice president of Nanjing Council for the Promotion of International Trade; Li Qiang, deputy director of Suqian Municipal Bureau of Industry and Informatisation; Hu Jianming, director of Jiangsu Provincial Trade Union of Finance, Trade and Textile; Li Xiaobin, deputy director of Jiangsu Provincial Trade Union of Finance, Trade and Textile; Wu Yuanyue, second grade director of the Jiangsu Provincial Department of Commerce's Market Operation Department; Zhang Liandong, president of the Jiangsu Provincial Wine Association, secretary of Party Committee and chairman of the board of directors of Yanghe Stock; Zhang Jingshiye, executive vice-president of the Jiangsu Province Wine Association. Vice President, Party Secretary and Chairman of the Board of Gu Xiangyue, Jiangsu Jinsiyuan Liquor Industry Co. Ltd.; Tao Hongchang, Chairman of the Board; Zhang Xiuyun, Executive Vice President of Jiangsu Liquor Industry Association and Chairman of Jiangsu Chunyi Trading Co; Ltd; Andrew Yip, Managing Director of Gomexpo China, France; Du Lei, Chairman of Sino-French joint venture Gomex Sinoexpo; Lu Ronghua, former Director of Shanghai Liquor Monopoly Administration; Wang Yaping, President of Shenzhen Liquor Circulation Association; Wang Qingzhang, Vice President and Secretary General of Fujian Liquor Circulation Association; Wang Qingzhang, Vice President and Secretary General of Zhejiang Liquor Circulation Association; Wang Jianliang, Vice President and Secretary General of Zhejiang Liquor Circulation Association. Wang Qingzhang; Xu Donghai, Vice President and Secretary General of Zhejiang Liquor Circulation Association; Wu Jianhua, Secretary General of Shanghai Brewing Association; Li Yaoqiang, Vice President of Shanghai Collection Association and President of Liquor Committee; Ye Hesong, Secretary General of Anhui Liquor Association; Wang Lei, Vice President of Henan Liquor Association; Cao Jiachun, Vice President and Secretary General of Luzhou Liquor Association; Tang Jianze, Secretary General of Jiangsu Food Industry Association; Xu Ning, President of Nanjing Liquor Industry Association; and Du Lei, Chairman of Nanjing International Exhibition Group. Xu Ning, President of Nanjing Food Industry Association; Zhou Xiaomei, Secretary General of Nanjing Food Industry Association; Zhang Aiguo, Secretary General of Shanghai Collection Association and Wine Committee; Cai Xiao, Advisor of Shanghai Wine Association; Zhang Xueqian, Vice President and Product Director of Jiangsu Yanghe Winery Co. Ltd.; Zheng Jun, Deputy Secretary of the Party Committee and General Manager; Tian Zhuopeng, founder of Zhuopeng Strategic Consulting Agency, founder of Super Brand Formula Theory, and chief expert of the new retail model in the wine industry; Zhou Xiao, General Manager of Cloud Wine Headlines; Wei Bin, Deputy Editor-in-Chief of Huaxia Wine News; Yang Zhiqin, Editor-in-Chief of Sino-Foreign Wine and Spirits Industry, as well as other leaders and guests such as People's Daily, Xinhua News Agency, Jiangsu Satellite Television, Xinhua Daily, Jiangsu China, Jiaoji News, Yangtze Evening Post Nanjing TV, Nanjing Daily, Nanjing Morning Post, Jinling Evening News, Cloud Wine Headlines, Huaxia Wine News, Huaxia Wine Rhythm Magazine, Jiangsu Province Wine Network, New Food Magazine, Sino-foreign Wine Magazine, Sugar, Smoke and Wine Weekly, Wine & Food New Consumption, Tencent Dasu.com and other media representatives attended the opening ceremony.

At the opening ceremony, Zhang Liandong, President of Jiangsu Liquor Industry Association, Party Secretary and Chairman of Yanghe Stock Company; Andrew Yip, Managing Director of Gomez Abbott China; and Zhou Yi, Vice Mayor of Suqian Municipal People's Government, delivered speeches one after another.

The China(Nanjing) International Wine &Food Fair is an important platform for showcasing the results of the high-quality development of Suzhou wine. At this year's show, under the leadership of Zhu Yaohui, the rotating chairman of the 4th "Suzhou Wine High Quality Development Alliance", the members of the Alliance read the "Declaration of Suzhou Wine High Quality Development Alliance" at the opening ceremony, and the voice of Suzhou wine's high-quality development was once again conveyed to the whole country from the Nanjing Sugar & Wine Fair. Afterwards, Wu Ruilin, former vice governor of Jiangsu Province, and Zhang Liandong, president of Jiangsu Liquor Industry Association, presented a plaque to Zhang Jianliang, secretary of the Party Committee of Suqian Liquor Group, as the rotating chairman of the Fifth "Suzhou Liquor High Quality Development Alliance".

In addition, Suqian Wine National Tour (first stop in Nanjing) was also officially launched at this opening ceremony.

02 Welcome to visit the boom, the VIP groups are arriving in Nanjing, the exhibition effectiveness is highlighted.

As an effective exhibition for the wine and food industry, a long queue of visitors lined up at the entrance of the 14th Nanjing Sugar & Wine Fair early in the morning on the first day of the opening.

At 9:00 a.m., the wine and food industry event officially kicked off as professional visitors entered the venue one after another.

The exhibition site was crowded with professional visitors, and scenes of product selection, exchanges and negotiations could be seen everywhere.

In addition to professional visitors from Jiangsu and neighbouring provinces and cities, visiting groups organised by relevant associations of the wine and food industry in various provinces and cities in China, channel merchants specially invited by the organiser of the exhibition, and more than 60 cross-border associations of different industries in Jiangsu Province, also arrived in Nanjing one after another.

Among them, many channel merchants and cross-border people also participated in the activities related to the exhibition.

At the same time, the activities of "Online Spreading to Win Goodies" and "Clocking to Win Goodies" were also held on the exhibition site, which attracted the participation of many professional visitors and further increased the interactivity and interestingness of the exhibition.

03 Gathering of leading and famous wine enterprises, and the famous wines of producing regions in groups

This year's The China(Nanjing) International Wine &Food Fair brought together head and famous liquor enterprise brands from all over the country.

In terms of liquor, this year's show brought together various types of liquor, such as strong, saucy and clear liquor. Among them, domestic famous and high-quality liquor enterprises represented by Yanghe, Jinsiyuan, Tanggou, Shuanggou, Jugui Liquor, Gaozhou Liquor, Mianzhu Fengyu Liquor, Gujing, Yingjie, Yilit, Liu Lingdrunken, Yuzhen Liquor, Qianlong Jiangnan Liquor, Fenjingting Liquor, Taolin Liquor, Meilanchun Liquor, Wuti Pulp Liquor, Jinburen Liquor, Jintan, and so on, appeared brilliantly on the show site, attracting many professional visitors to consult and negotiate.

In addition, Suqian wine national line (first stop in Nanjing) also landed on the site of the exhibition, with Yanghe shares as the leading lead, Qianlong Jiangnan, Royal Jane, Fenjin Pavilion, the Pacific Ocean, the Han Artisan Square, Suyang, Hunting Front and other 23 Suqian well-known liquor enterprises to hold a group to attack the whole country to show the beauty of the liquor in Suqian.

During this event, the much-anticipated "Suqian winery construction three-year action programme (2024-2026)" was released and interpreted, and Suqian "original wine financing" innovative financial products were also released.

04 Multiple wine types and new brands gathered, packaging and other supporting enterprises to appear together

In addition to white wine, yellow wine enterprises in Jiangsu Province from Zhangjiagang, Danyang, Nantong and Wuxi, represented by Zhangjiagang Brewing (Shazhou Youhuang), as well as those from outside the province from Shaoxing, Deqing and other various origins of yellow wines, were also on display at the show.

Along with the diversification of alcohol consumption, other types of alcohol such as fruit wines, nectars, beers and wines, as well as a number of emerging brands of low-temperature beverages also came to the show floor for a wonderful display.

In addition, in recent years, with the improvement of consumers' aesthetic ability, alcohol packaging has also been iteratively upgraded, and many personalised, practical and aesthetic alcohol packages are loved by alcohol enterprises and brand owners. At this year's show, packaging companies represented by Shandong Yongxin Group and others brought more new packaging solutions for liquor enterprises and brand owners. In addition, EMAGA Intelligent Technology (Suzhou) and Shanghai Hailike Marking Technology brought more technical solutions for product safety and traceability to wine enterprises and brand owners.

05 More than 10,000 products in many popular categories, opening a feast of food and beverage products.

As 2024 enters the second half of the year, the food and beverage industry is about to usher in the mid-autumn and National Day peak season market.

Under this, this year's Nanjing Sugar & Wine Fair ushered in a boom of exhibitors and visitors from food and beverage brands and distributors.

A large number of food and beverage manufacturers and brands were present with more than 10,000 products, including health food, unsweetened tea, coconut juice, decongestant juice and other popular categories, which further enriched the professional audience's selection space.

It is worth noting that, in order to promote the local characteristics of products, green products, strengthen the regional brand building, expanding market influence, the Ningxia Council for the Promotion of International Trade, organised the launch of the "brand Ningxia" China line series of activities also came to the 14th Nanjing Sugar and Wine Fair site.

22 Ningxia exhibitors with Ningxia wine, wolfberry, meat products, dairy products, miscellaneous food, fruit preserves, fruit cake and other Ningxia characteristics of healthy food and beverage products dressed up, for the current Nanjing Sugar and Wine Fair added a touch of Northwest China's regional colours.

06 Sparks of thought collide brilliantly, exciting activities are held in turn, the value of the exhibition's thought exchange platform is apparent

As an important platform for the exchange of ideas in the wine and food industry, the supporting activities of The China(Nanjing) International Wine &Food Fair have traditionally attracted a lot of attention from the industry.

- 2024 China Wine Industry Quality Development Forum - Jiangsu Conference

On the afternoon of the first day of the exhibition, the 2024 China Wine Industry High-Quality Development Forum-Jiangsu Conference with the theme of "Tradition + Modernity, Enlighten the New to the Future" was held as the main forum of the exhibition in the multifunctional hall on the third floor of the exhibition hall.

Leaders from the China Wine Industry Association and the China Wine Circulation Association, leaders of head enterprises, representatives of channel merchants, and representatives of think tanks focused on the development issues facing the wine industry, explored how to better open up the market, and offered advice for the high-quality development of the wine industry in Jiangsu.

In addition, the roundtable forums built around the perspectives of wine enterprises, distributors and the second generation of wine were also presented at the event, offering a wonderful feast of ideas for the liquor industry.

- The 14th Nanjing Sugar & Wine Fair Cross-border Exchange and Matchmaking Meeting & Super Promotion SHOW for Wine and Food Brands

At the same time, the 14th Nanjing Sugar & Wine Fair Cross-border Exchange and Matchmaking Meeting and Super Promotion SHOW for Wine and Food Brands, specially planned for this year's Nanjing Sugar & Wine Fair, was also brilliantly staged in the activity area of Hall C, which attracted the participation of many cross-border people from the wine and food industry as well as from other industries.

On the scene of the event, Nielsen IQ innovation consulting chief growth officer Chen Yilin, Shanghai Diyi brand vision CEO Hu Lei, drama star media Fang De consulting general manager Wang Jian, hand over a friend e-commerce academy business director Zhang Xuanshuo, respectively, from the consumer insight, food and drink explosives to create, food and drink enterprises jittery operation tips, "hand over a friend ecological chain + jittery e-commerce realisation of the 5 major models ", 4 major aspects of the keynote speech, to help manufacturers and channels to better understand the current industry development situation and future consumer trends, more powerful grasp of the current live e-commerce new technologies, new channels of operation skills, a better understanding of the explosives to create and operate the path.

In addition, the seventh "Huajue Cup" award ceremony was also held at the event. The "100 billion national brand super running plan" was also released at the event.

It is reported that the plan will bring together and Jun Consulting, Jun Zhi Strategy Consulting, Ye Maozhong conflict strategy consulting, star brand strategy and other strategic institutions, Nielsen IQ and other research institutions, One Brand Visual (strategic visualisation agencies), Focus Media, Jittery, Little Red Book and other communication platforms, the blue whale private domain and other marketing agencies invited expert consultants to participate in the depth of marketing operations agencies, in the baby network, wine and food and new consumption and other media platforms to support the whole process.

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